E-books Entice as New Frontier for Ads

WSJ: "Marketers are exploring a variety of formats, including sponsorships that give readers free books. Videos, graphics or text with an advertiser's message that appear when a person first starts a book or along the border of the digital pages are also in the works. Ads can be targeted based on the book's content and the demographic and profile information of the reader. The advertising business has dabbled with books before without much success as authors howled and revenues proved skimpy. It's not clear that readers and authors would be more accepting now."

Ads in eBooks - Count on It

Wall Street Journal: "Advertising in books will introduce a whole new set of relationships into the publishing ecosystem. Ad agencies will be involved in creating a standard form for digital ads. Technology companies will be crucial to implementation. A new set of contracts will have to be created to manage these new costs, revenue sources and control rights."