Amazon stymies Lendle e-book lending service

In the long run, Amazon is doing Lendle, eBook Fling and BookLending a favor, because they had shit business models anyway. That being said, I think it may be a strategic mistake for Amazon to look like it is trying to stifle lending. Carnoy, CNET: "It may be game, set, and match for Lendle. No, not Ivan Lendl, the former tennis great. Lendle, the newly hatched e-book lending service. Lendle first reported the news via Twitter: 'Amazon has revoked Lendle's API access. This is why the site is down. It's sad and unfortunate that Amazon is shutting down lending sites...According to Amazon, Lendle does not 'serve the principal purpose of driving sales of products and services on the Amazon site.''"