Monday, May 17, 2010

DNAML Announces DNL 2, the Operating System and Device Agnostic eBook Reader

From PR Web:
DNAML Pty Ltd (‘DNAML’) today announced that it has commenced testing of its new DNL 2 eBook format, which is the next generation of its multi-media friendly DNL eBook format.

DNL 2 is designed to be operating system agnostic and work across multiple devices.

“Developing the DNL eBook format to work on multiple operating systems enables the end user to read their eBook on their Slate or iPad device, mobile phone as well as PC’s, laptops, tablet PCs and netbooks with a single purchase” said Adam Schmidt, Managing Director and Founder of DNAML.

In today’s market, device manufacturers are controlling which eBook formats can be read on their devices. This significantly limits the potential proliferation and penetration of eBooks and does not provide a great consumer experience. As a result, the eBook market is becoming oligopolistic and fragmented with multiple proprietary systems, which is not good for publishers or consumers.

DNAML supports openness and a free digital market economy. The new DNL 2 eBook format is operating system and device agnostic, so consumers will be able to freely read DNL 2 eBooks across whatever devices they choose. The DNL 2 format will be open to all distributors, publishers and authors.

DNL 2 is based on the industry standard ePub format and will enable eBooks to be resized where text will be automatically reflowed to suit the screen size of the device, the orientation of the screen, and the font size selected for viewing.

“We see DNL 2 as the security blanket for the publishing industry and consumers” said Schmidt. Consumers will have peace of mind knowing that they have a control centre which stores the purchased eBook, and makes sure it is always available to be retrieved if a device is lost, broken, or replaced.

Publishers will have the option to use the proven ‘Bullet Proof’ DNL DRM eBook security system, which is backed up with a full back office administration system. Most importantly, DNL 2 provides absolute transparency all around. The publisher can see essential data such as sales results, is able to adjust prices and territorial restrictions and much more, all in real time. ...

DNL 2 will support the following Operating Systems

iPhone OS: iPad, iPhone and iPod touch
Android: Devices running Android 1.5+, Android phones, Android tablets
Windows Phone 7: Windows Phone 7 phones
Windows: Windows 98 to Windows 7 on Desktops, Laptops and Tablets
Mac OSX: Mac OSX 10.4 and above, Desktops and Laptops
Linux: Desktops and Laptops
Symbian OS: Mobile phones running Symbian OS
Blackberry OS: Mobile phones running Blackberry OS