Sesame Street Subscription Model for Kiddie eBooks

From Publishers Weekly:

Sesame Workshop, the nonprofit that produces Sesame Street, and e-content delivery provider Impelsys have launched a new online Sesame Street eBookstore. Readers can subscribe with Impelsys to get unlimited access to a library of more than 100 Sesame Street eBooks for an annual fee of $39.99, although the company is offering an introductory price of $24.99 through July 4. ...