Scribd’s New Social Dashboard for Reading

Technologizer: "Reading, writing, and publishing is morphing like crazy thanks to the Web’s evolution along with social media innovations such as news feeds, “likes” and sharing. Word that an iPad-only newspaper from Apple and News Corp. is on its way further amplifies just how much things are changing for digital content. But perhaps an even more transformative development, albeit lesser noticed, is already here. Scribd Stats, which quietly began rolling out last week, is an analytics tool– a social dashboard–built specifically for reading. ... "

Redesigned Scribd: An Attempt To Become A “Social Network For Reading”

Erich Schonfeld, TechCrunch: "Reading isn’t a particularly social activity, but talking about reading and sharing books, articles, and other documents is highly social. Book clubs are so popular because people identify with other people who share the same reading interests. Document-sharing site Scribd wants to become the place on the Web where a million reading clubs flourish . With a redesign rolling later today, it will now start calling itself a 'Social Network For Reading'. Scribd is already is seeing traffic to its site double every six weeks from social sharing through Facebook, Twitter, Google Buzz, and email."