Redesigned Scribd: An Attempt To Become A “Social Network For Reading”

Erich Schonfeld, TechCrunch: "Reading isn’t a particularly social activity, but talking about reading and sharing books, articles, and other documents is highly social. Book clubs are so popular because people identify with other people who share the same reading interests. Document-sharing site Scribd wants to become the place on the Web where a million reading clubs flourish . With a redesign rolling later today, it will now start calling itself a 'Social Network For Reading'. Scribd is already is seeing traffic to its site double every six weeks from social sharing through Facebook, Twitter, Google Buzz, and email."