Joe Wikert: Bookstores Should Copy Best Buy's Approach

Publishing 2020 Blog: "Have you noticed you can buy a Nook or an iPad on Amazon? So if it makes sense for Best Buy and Amazon to offer all these devices, why don't the brick and mortar bookstores do the same? I think it's because the brick and mortars foolishly believe the only way they can win the ebook war is by selling only their device. The problem with that logic is they're focusing on the wrong goal. They're too busy worrying about device sales when they should be investing more in the content itself. Amazon gets this. That's why they have a Kindle reader on all the major platforms (e.g., Apple and Android). ... "