Borders to Open 25 "Pop-Up" Stores for the Holidays

NYTimes.com: "Borders, making a push to sell e-readers and books during the holiday season, plans to open 25 so-called pop-up stores in cities like Minnetonka, Minn.; Poughkeepsie, N.Y.; and Scottsdale, Ariz., beginning in early October. Most of the pop-ups will be in malls where Borders once had stores. The company has closed more than 200 stores in the last year, most of which were its smaller Waldenbooks outlets in malls. 'Where it didn’t make business sense for us to operate stores on a permanent basis in these areas, we can open a seasonal store and serve the holiday shopping needs of our customers,' Mike Edwards, the chief executive of Borders, said in a statement."