Thursday, September 30, 2010

Xerox To Sell On-Demand Espresso Book Machines to Retailers

Repeat after me: Dead on arrival. Engadget: "When we got our first glimpse of the Espresso Book Machine from On Demand Books we were of course thoroughly charmed by the Rube Goldberg nature of the thing, but were left feeling unconvinced of the practicality of it -- would people really pay money for custom-printed physical copies of classic books they can download for free? Is it really a viable choice for self-publishing? We may be skeptics, but Xerox is a believer, putting its reseller weight behind the machine (which uses not one but two of the company's printers internally) ... "