Interesting Interview with Kobo CEO Michael Serbinis

CBC News: "When we started this as a pilot project at Indigo, we talked about numbers like two to three per cent [market share of all books] in five years. I think everyone is astonished at where we're at today, let alone five years from now. At the end of the first quarter this year, some of the top-tier publishers talked about being around nine per cent, so what does that mean at the end of the fourth quarter? Fifteen, 13, 12, who knows? It's happening faster than anyone expected."