Brit Pubs: Digital Promos to Dominate Xmas Books Campaigns

theBookseller.com:

... Pan Macmillan marketing manager Rebecca Ikin said this autumn would demonstrate a "step change" in the link-up between traditional and online marketing. "There are new platforms for the e-book in a way that didn’t exist before, so our digital publishing team, our marketing team and our digital marketing team are working in an integrated way," she said. "We are not now having the two-week or four-week advertising campaigns, we are having three-month campaigns and they are much more complex." ...

HarperCollins promises "whizzy digital plans" yet to be revealed for Russell Brand’s My Booky Wook Two. Brand will also be reunited with fellow "Sachsgate" culprit Jonathan Ross for a Hackney Empire event (30th September).

Penguin will use a "suite of video assets" in a pre-awareness campaign for Michael McIntyre’s autobiography Live and Laughing (14th October), with the author doing a 20-date signing tour.

Nigella Lawson’s Christmas title Kitchen (Chatto) will be part of an unspecificed "new digital initiative" being launched by CCV in the autumn, according to publicist Mark Hutchinson of Colman Getty.

There will be an app for The ­Armstrong and Miller Book by ­comedians Alexander Armstrong and Ben Miller (Little, Brown, 7th October), ...