Kindle Marketing Attack Against iPad is Misguided

PCWorld Business Center: "The new Kindle TV ads poke fun at the iPad for the glare that occurs when trying to use the tablet as an e-reader outdoors in daylight conditions. The backlit LCD display is a handicap when trying to view the display in direct sunlight--especially compared with the E-Ink display of the Amazon Kindle. However, the ad is slightly misleading in that the iPad is a better reading platform in a variety of scenarios where the Kindle is weak, and is misguided in that the iPad is not really Kindle's competition. While Apple is focusing on competing tablets like the Samsung Galaxy Tab, Amazon should be focused on its challengers--the Barnes and Noble Nook, and the Sony Reader being the primary competition."