E Ink Does Well This Holiday Season

Amazon Kindle 3 and Kindle DX Review & News Blog: "It’s possible that this goes without saying, but the huge jump in sales of the Kindle has resulted in some major benefits for their screen producer, E Ink Holdings. E Ink, for those who are unfamiliar, is the company that currently drives the eReader market with its durable, low-power, highly readable displays, and is used on both Amazon’s offering as well as the original Barnes & Noble Nook. Projections regarding E Ink Holdings are indicating that the company is likely to post better than expected profits for the fourth quarter of 2010, in spite of the fact that earlier estimates already placed them at a 60% improvement over the previous quarter. Overall, it’s been a good year for them, it seems. Even better, for E Ink and for fans of eReaders in general, 2011 is looking like it will be anything but a plateau for the industry. Analysts are anticipating as many as 22 million sales this year, up from slightly fewer than 11 million in 2010. It only makes sense. Sales are up, prices are down, selections are only getting better, and people are starting to finally get over the idea that Tablet PCs will negatively affect the eReader market. E Ink themselves claim that one in ten consumers already have an eReading device, which is definitely a persuasive factor for many potential customers. A large user group, few of whom have complaints, means a reliable product, after all. ... "