NYTimes:
Since Apple introduced the iPad last year, publishers have poured millions of dollars into apps in the hopes that the device could revolutionize the industry by changing the way magazines are read and sold to consumers.
But at the same time, the industry is discovering a lesson already learned by music labels and Hollywood studios: Apple may offer new opportunities with its devices, but it exacts a heavy toll. Magazine publishers argue in particular that limiting magazine sales on the iPad to single issues (except in a handful of cases) has hamstrung publishers from fully capitalizing on a new and lucrative business model.
“If you look at the Apple store,” said David Carey, president of Hearst Magazines, which offers five publications on the iPad, “the most common reason that people give an app a low rating is that it lacks a subscription option. They want to subscribe, and they don’t like the idea of paying $4.99 a month.
Many applications cost almost as much as a printed copy of a magazine, a difficult concept for consumers to get their heads around considering that a paper product is more expensive to assemble and distribute than an electronic version of a magazine. The New Yorker, for example, costs $4.99 an issue in Apple’s App Store but $5.99 on the newsstand. Esquire is also $4.99 an issue, the same as the cover price on the newsstand. ...
