Thursday, March 31, 2011

Digital Subscribers Way Up for News Corp. in UK, But Print Readers Steadily Down

Zacks: "News International, a subsidiary of News Corporation, which began charging readers for online content for The Times of London and Sunday Times of London, in early July 2010, witnessed a surge in the number of digital subscribers -- up approximately 60% during a four-month period, Bloomberg reports." BUT: Print subscriber numbers are down, a 12.1% fall in the past year. Digital readers pay considerably less than print readers. Digital subscribers pay 8.67 pounds per month, while newsstand buyers pay 8.70 pounds per week. FURTHER NOTE: The paywall in question is non-porous, as opposed to the one just launched by The New York Times. Very different animal. Much easier for would-be readers to "game" the latter without paying.