Friday, March 4, 2011

UK Research: Consumers expect lower prices for ebooks

Internet Retailing: "... research also revealed a strong consumer expectation to pay less for e-books than their printed equivalent, with nearly half (48%) of consumers saying they expect to pay less, and just one in five (19%) saying they expect to pay the same. Some 7% of Brits say they expect to pay less than 3 pounds, with 28% thinking it should be between 3 pounds and 5.99 pounds. Younger readers were the most likely to expect to pay less—reflecting, according to Mintel, their general experience of being able to procure digital product for less or free on the internet."