Wednesday, June 2, 2010

Borders, Ebook Reader, Libre Pro

From MobilitySite:
Borders, the often beleaguered second largest bookstore chain in the US has been hitting the ebook market hard the last few months, after neglecting it previously. According to reports they will be offering up to 10 different models of Ebook Reader in their stores and website (such as the new Kobo reader for $150). Most interesting to me at the moment is the one they just announced, the Aluratek Libre Pro.

The Libre is a bare bones ebook reader that has been around for a while in Europe in one form or another, but that is not the interesting part. The interesting part is the PRICE. $119 Samolians. Half the price of a Kindle or Nook, a quarter of the price of an iPad. Remember that the number that keep floating around as the sweet spot for an ebook reader to really crash the mainstream is $100? We’re getting closer.

Of course the Libre is not exactly cutting edge, but would you expect it to be? 5 inch LCD screen, no touch, no color. Only 256MB internal storage. An SD slot and USB port. Built in MP3 player. However it does come with 100 classics preinstalled which should play well with the mainstream, and then there is the price. No one can beat that price at the moment. ...