Simon & Schuster's Jonathan Karp Leverages eBook Technology & Backlist Prose to Address the Topic of Generals and the Presidents Who Fire Them

Sequence: President Obama fires McChrystal. Then pundits compare the event to Truman firing MacCarthur. Next Jonathan Karp, newly ensconced at Simon & Schuster, smells an opportunity to leverage the efficiencies of eBook publication, catering to the immediate, but likely brief, public interest in this topic. Karp grabs relevant prose from a sleepy S&S backlist title, David McCullough's bio of Truman, and revs it into a short but immediately relevant eBook. We'll be seeing more of this type of thing.