Jay Yarow's Premature Eulogy for the Kindle

Writing on Forbes.com, Business Insider editor Jay Yarow has breathlessly announced: Apple on the Cusp of Crushing Amazon Kindle Platform. Oh yeah? Let's see. Amazon has the complete list of Random House titles (including Doubleday, Crown, etc.) in its store, and Apple doesn't. Amazon owns the world-leading dedicated eReader hardware, and Apple doesn't - this despite the fact that Amazon's true strength is the marketing of content rather than the development and marketing of hardware. (Of course, that situation is exactly the opposite for Apple.) The bottom line is that no-one is poised to crush anyone. The eBook marketplace is and promises to remain quite diverse, with Kindle readers and iBooks readers and Nook readers and Android folks, etc., enjoying the same books in different ecosystems of their own choice, and frequently mixing those ecosystems (the Kindle app on the iPad, etc.) This is not a zero-sum game.