Thursday, June 10, 2010

iRex/Illiad Troubles

From MobilitySite:
iRex, the Dutch company that produced the Illiad ebook reader for several years, and recently started selling their new DR800 reader in Best Buy stores has filed for Chapter 11. Whether they will proceed to bankruptcy isn’t clear yet, but iRex brass are apparently hopeful this can be turned around. Analysts are less so.

It's not hard to see where iRex’s troubles have stemmed from. It has zero consumer name recognition in a field that is now populated by Amazon and Barnes & Noble and Sony and…oh yeah, Apple. Beyond that iRex doesn’t have it’s own online bookstore, which is a prime moneyspinner and awareness factory for those four competitors I already mentioned. ...