J. P. Morgan: Almost One-Third Of Internet Users Plan To Buy A Kindle

SF Chronicle: "A whopping 28% of Internet users surveyed by J. P. Morgan in December say they either own a Kindle or plan to buy one in the next year. ... The survey also bolsters the claim of Amazon CEO Jeff Bezos that iPad owners are buying Kindles: 40% of iPad users surveyed already own one, and 23% plan to buy one in the next year. According to J. P. Morgan analyst Imran Khan, the big price difference between the two devices -- $139 for the low-end Kindle versus $499 for the cheapest iPad -- really places them in different categories. Khan also pointed out that overall e-book revenue is exploding, going from 1% of overall book revenue in 2008 to 9% in 2010 ... "