Readers Shift to eBooks: Publishers Take to Drink

Actually, if I take to drink, it is to toast the new technology, which should in no way be considered a threat (rather, an opportunity) for those who know how to adapt and innovate. Survival of the smartest. BNET: "Publishers and authors who want more time to move from paper to ebooks had best quicken their pace. Barnes & Noble notes that a shift in consumer preferences have made eBooks more popular than paper for the company’s online customers. Given the lower sales prices and the growing ability of authors to work directly with retailers, publishing will see economic and sales pressures that will make previous years look like a holiday. The results could drive publishers to drink — or out of business. ... "