Wednesday, July 7, 2010

Borders Kobo-Powered eBookstore Launches Today

From CrunchGear:
As promised, Borders is at last rolling out their e-book store today; it’s “powered by Kobo,” which I believe translates to “is Kobo with a layer of paint on top.” The selection should be the same as the existing Kobobooks site, but Borders has their own look and is launching its own versions of the Kobo e-book app (now available for iPhone, Blackberry, and Android). ...

One thing to note: it’s Kobo-powered, but it’s not actually Kobo. If you have books you bought from Kobobooks, they won’t transfer to Borders. Query: if the selection is the same, and the apps are the same, why not just go to Kobo in the first place?
Good question.