Tuesday, July 20, 2010

Sony Reader Sales for 2nd Quarter Triple Over Last Year

Publishers Weekly: "Kindle has reached its tipping point, and now the Sony Reader has, too. Earlier this year the 10 millionth book was downloaded from the Sony Reader Store, Phil Lubell, v-p of digital reading at Sony Electronics said today. 'We are well on our way to doubling this number by year's end,' he said. Since launching its digital reading business, the company has seen 'steady growth, month over month, year over year. In fact, device sales for the second quarter of this year are about triple what they were for last year.'" This is roughly half the percentage increase Amazon claims (tripling over two quarters), and of course must be well under Amazon's actual unit numbers.