Friday, July 9, 2010

iPad Owner/User Demographics, Habits, etc.

Interesting to see the demographics, but even more interesting (for me, at least) to ponder the smart methodology for the first of these two studies, based on the tech profiles of visitors to Yahoo - a huge self-selected universe. Nick Saint of The San Francisco Chronicle delivers details. "Who visits Yahoo with an iPad obviously depends on Yahoo's own demographics as well as those of the iPad, but Yahoo indexes the results to its baseline, offering up a good picture of what the average iPad owner looks like. ..." That was yesterday's paper, by the way. In today's edition, Ryan Kim delves deeper with the results of a new Resolve Market Research survey of iPad users - a more traditional approach.