Tuesday, December 7, 2010

First Espresso Book Machine in Continental Europe

Note from Ed: Espresso Book Machine = Desperation move by brick and mortar outlets. PW: "On Demand Books, the company behind the Espresso Book Machine, continues to extend its reach. Late last month it installed its first machine in continental Europe at the American Book Center in Amsterdam. The machine is currently being tested and will be up and running and able to print books in multiple languages at the beginning of 2011. ... " I looked at this technology about eight months ago at the Harvard Bookstore, and was dramatically underwhelmed. Plus, just 56 machines installed worldwide after all this time since the launch? Not exactly catching on like wildfire.