Saturday, December 11, 2010

Kindle Carries 47% of Ebook Reader Market Even With iPad Cutting In

Reviews Of Electronics: "Yes, The Amazon Kindle did feel the impact of the iPad release this year as Apple cut into their profits, taking their market share down to 47% at its lowest, which is still nearly half of all ebook reader sales and no small potatoes. The iPad may be more dazzling, and yes its features do surpass that of the Kindle, but it is afterall a tablet, designed to perform on a higher level than an ebook reader device. The Kindle has the iPad beat on one very significant detail, the price. The Kindle pricing starts at a very reasonable $139, while the Apple iPad starts out closer to $500, quite a price gap there. In tough economic times, more often than not, the pricing comparison makes the sale."