PW: "Bookstore sales fell 2.5% in October to an even $1 billion, according to estimates released by the U.S. Census Bureau. The decline was less severe than the declines in August and September when bookstore sales fell by more than 6% in both months. For the first 10 months of 2010, bookstore sales were also down 2.5%, to $13.32 billion. For the retail segment in general, October sales rose 5.7% and sales in the year to date were ahead 6.2%."