Thursday, January 13, 2011

Google Acquires End-to-End EBook Technology Startup

SAN FRANCISCO (Dow Jones)--Google Inc. (GOOG) has acquired eBook Technologies Inc. in a move the Internet search giant said was aimed at delivering richer reading experiences on tablets, electronic readers and other portable devices.

It was not immediately clear how Google intends to use eBook's technologies, which include an end-to-end electronic book platform offering a full range of ebook products and services. ...

The deal comes just over one month after Google launched Google eBooks, its long-anticipated digital bookselling enterprise. Google eBooks will enable the Web giant to challenge two of its powerful rivals, Apple Inc. (AAPL) and Inc. (AMZN), in the digital books business, which is valued at close to $1 billion and is expected to grow in the coming years.