Thursday, January 6, 2011

Kobo Announces An Aggressive Partnership Strategy for 2011

Given the situation with their partner Borders, they damned well better have an aggressive partnership strategy for 2011. PW: "Kobo ... plans to vastly expand its footprint in the e-book space. Kobo has made partnerships with companies like Samsung and RIM to place Kobo e-reading software on their respective tablet devices, the Galaxy Tab and the upcoming Blackberry playbook. At CES, which begins today, Kobo is also focusing on OEM partners who will sell devices with Kobo software built in. Freescale, a leading chip maker for e-readers and tablets, has included Kobo software in its new tablet reference design (which OEM partners use to conceive of what devices with Freescale chips might do), the i.MX53 SABRE, which the company is showing off at CES."