Tuesday, January 11, 2011

Wattpad Reports 300% Growth in Traffic Dec. '09 vs. Dec. '10

Press Release:

Wattpad is reporting a record December, seeing a 20 percent growth over November’s traffic and 300 percent more visitors when compared to the previous year. This reading spike resulted in many novels crossing the 1 Million Reads landmark.

 The Android app saw the largest percentage of growth, with four times the usage in December as compared to the month before, furthering its gain over the BlackBerry. December also saw an increase overall in minutes spent on the site to 338 Million minutes a month.

The iPhone, iPod and iPad app remains the largest driver of mobile traffic of all devices, accounting for as much traffic as the web.

As Wattpad’s overall numbers grew, many novels and their authors saw exponential traffic increases. The top three books on Wattpad this December were:

1. YA novel “The Adventures of You: Fabulous Terrible” by Sophie Talbot, published by Chooseco, publishers of the Choose Your Own Adventure series.

2. 16 year old Jordan Lynde’s YA novel “A Proscriptive Relationship” which brings her total number of reads to 4.85 Million

3. Historical novel “The Last Dance” by S. Dust which has been read 3.6 Million times" ...