Monday, February 7, 2011

AOL to Buy The Huffington Post for $315 Million

Pay nothing for content; aggregate that content; build brand; sell franchise for $315 million. And there you have it. Huff Post's profitability, however, remains an unknown. But AOL seems only to have paid about seven times gross revenue, so from that perspective the price is quite reasonable. NYTimes: "The deal is AOL’s biggest since separating from Time Warner in 2009, and showcases the company’s intent to focus on original content. (In September, AOL bought TechCrunch, the influential technology blog founded by Michael Arrington.) But it also represents a major media move by The Huffington Post’s co-founder, Arianna Huffington. ... "