Monday, February 7, 2011

Hands-On With The Daily (Sure Doesn't Feel Like The Future of The Newspaper)

Audrey Watters dissects The Daily, and doesn't like what she finds: "The launch event for Rupert Murdoch's new iPad-only newspaper The Daily was full of rhetoric about the future of journalism, heralding the app as a 'this changes everything' sort of moment. But having had a chance to download and read today's inaugural issue, it doesn't seem that the user experience matches the rhetoric. That may not be a surprise as plenty of people have long predicted The Daily would be a flop. But it still feels like a shame, considering the resources (some $30 million from Murdoch himself) that have been poured into the endeavor and considering the promise for a reinvented and reinvigorated journalism. That's just my opinion, of course, as are these first impressions of the new app ... "