Monday, February 21, 2011

Can Tina Brown successfully reinvent Newsweek?

Money quote from NY Times: " ... there is the much larger question of whether a weekly magazine is still a viable format for delivering the news. Publishing veterans are not focused on whether Ms. Brown can sustain Newsweek as readers have come to know it during the last 78 years. What she needs to do, they say, is create a whole new magazine from scratch. 'Whether it can be saved is irrelevant,' said Ron Galotti, the former Vanity Fair publisher, who worked with Ms. Brown at Conde Nast and left the company with her to help start Talk. 'What is to be created is the task.'"