Tuesday, February 1, 2011

Apple denies claim that Sony Reader, Kindle in danger on iOS App Store

AppleInsider:
... Wall Street Journal blogger John Paczkowski has reported official comment from Apple spokesperson Trudy Miller, who said the company has not "changed our developer terms or guidelines," while noting that "we are now requiring that if an app offers customers the ability to purchase books outside of the app, that the same option is also available to customers from within the app with in-app purchase."

That would be the reverse of the situation reported by the Times, and also makes more sense. Pulling popular titles such as Kindle, and similar content-access apps including Dropbox, Hulu , Netflix and Pandora, would do little to benefit Apple.

That would be the reverse of the situation reported by the Times, and also makes more sense. Pulling popular titles such as Kindle, and similar content-access apps including Dropbox, Hulu+, Netflix and Pandora, would do little to benefit Apple.

In-app option required, but not exclusive

Instead, as Paczkowski explained, "Apple wants its cut on sales enabled by its iOS devices, it has an established guideline that allows it to take it and that’s what it’s doing.

"Developers are still free to send customers to their own Web stores, but they must also offer them the option of purchasing content within their apps themselves, and they must route those sales through Apple which will then take its percentage."

This harmonizes with Apple's previous policy, enabling users to buy through iTunes (and allowing Apple to earn a cut for facilitating the convenience) without forcing all content to be purchased within iTunes. For example, Amazon can sell Kindle-DRM ebooks directly from its website or through its own Kindle device, and iOS Kindle app users can sync those purchases to their iPhone, iPod touch, or iPad. ...