Aluratek's Libre eBook Reader Pro Falls Below $100 Retail

There are hardware price drops, and then there are irrelevant hardware price drops on stuff no-one wants to buy. This is the latter. PCWorld: "The price of an e-reader from Aluratek dropped to under $100 over the weekend, which could escalate a price war that broke out between device makers in June. The US$99 Libre eBook Reader Pro ... was previously priced at $169. Pitched to be 'small enough to fit into your pocket,' the device has a 5-inch black-and-white LCD screen and offers 24 hours of battery life. But prices are just one determinant of success for e-readers, said Stephen Baker, vice president of industry analysis at the NPD Group. Products like the Libre have significantly lower distribution and consumer presence and so are not nearly as meaningful or competitive as the Kindle or Nook. 'I don't think at this point either Amazon, Barnes & Noble or Sony really needs to respond to these lower-profile competitors,' Baker said."