Tuesday, August 24, 2010

Inkling Says the iPad Is the Textbook of the Future

NYTimes.com: "University students may all carry smartphones and netbooks now, but for the most part, their textbooks continue to be stubbornly old-fashioned: huge, expensive, hard-cover books printed on dead trees. Inkling, a startup founded by former Apple staffer Matt MacInnis that launched last week, wants to change all that. The company believes the iPad — for now, at least — is the future of the textbook."

Related: Check this from Nick Bilton, writing in the Bits Blog:
Matt MacInnis, founder and chief executive of Inkling, said in a phone interview that the company wants to offer a textbook experience that moves far beyond simply downloading a PDF document to an iPad.

One unique feature the service offers is the ability to discuss passages of a book with other students or professors. By selecting a piece of text you can leave a note for others to read and develop a conversation around the text.

The application also breathes life into textbooks by giving publishers the tools to create interactive graphics within a book. In a demo version of the application, available for download in the iTunes store, “The Elements of Style” includes quizzes that help students learn by touching and interacting with the screen. There’s also a biology book that offers the ability to navigate 3-D molecules from any angle.

Some other features include the ability to search text, change the size of the type, purchase individual chapters of books, highlight text for others to see and take pop quizzes directly within the app. ...