Barnes & Noble Enhances Free eReading Software Offering with NOOK for iPhone, iPad and PC

B&N Press Release: "... the next-generation NOOK for iPhone application delivers the most personalized and easy-to-use eReading experience for iPhone and iPod touch owners. NOOK for iPad adds customer-requested, in-app content rating and other improvements to the company's popular iPad app, and NOOK for PC brings new branding to the company's desktop software. 'Read what you love, anywhere you like' (TM) with the entire family of free NOOK eReading software and apps, which enables mobile device and computer users to shop more than one million digital titles in the Barnes & Noble eBookstore, access eBooks from their personal Barnes & Noble digital library and use the company's breakthrough LendMe(TM) technology to share eBooks with friends." Amazon is supposedly at work on a lending tool/system. I wonder when that will emerge.