Can you say Dead on Arrival?
Free PC Guides: "We don’t actually know if there’s only going to be one reader, or an entire series of them, but judging by the announced price, we shouldn’t hold our breaths. Yes, the title reads correctly: $599 for the Asus eBook Readers, while your usual one costs around $100, maybe $200 if you’re keen on getting the best in the league. Moreover, the Asus product doesn’t come with any breath-taking features: it doesn’t do your hair and there’s no massage included. Instead, it has an 8 inch Chimei innolux LCD display (which should improve the response time a notch), and a couple of other common add-ons, like web-browsing."