Writer Neal Stephenson Unveils New Digital Publishing Platform & Novel

NYTimes.com: "Author Neal Stephenson has been credited for inspiring today’s virtual world startups with his novel Snow Crash. Now he’s launching a startup himself: Subutai, where he is co-founder and chairman. The company, based in Seattle and San Francisco, has developed what it calls the PULP platform for creating digital novels. The core of the experience is still a text novel, but authors can add additional material like background articles, images, music, and video. There are also social features that allow readers to create their own profiles, earn badges for activity on the site or in the application, and interact with other readers. Stephenson said in an interview that this material is an extension of what many science fiction and fantasy novels already offer. ..."