Tuesday, September 7, 2010

One Solution for Brick & Mortar Operations: Give Less Shelf Space to Books

Publishers Weekly: "[Borders CEO Mike] Edwards clearly articulated the reason for adding more nonbook product—as more books are sold in digital formats, retailers need to redeploy the space they have used to sell trade titles. For Borders, that means adding more educational children's toys and games, more adult games and puzzles, plus high-end stationery. Borders is also opening 'Area e' sections throughout the chain, which will sell digital products centered around e-readers, while B&N is expanding the size of its Nook boutiques. Even BAM executives said the third-place chain is looking for ways to expand in new product areas."