Monday, November 8, 2010

French Study: Digital Sales To Represent 25% of International Book Market by 2015 "Between 15% and 20% of the [international] book reading public will own electronic devices and up to 25% of books will be sold in digital form by 2015, according to a new French study. The study showed that multimedia tablets such as iPad should account for between two-thirds and three-quarters of total sales and ereaders such as Kindle the remaining third to a quarter. The study was conducted among 3,000 people in six countries—France, Germany, Japan, Korea, the United Kingdom and the United States and carried out by management consultants Bain & Company. The findings were revealed at the weekend during the third cultural forum in Avignon." My perspective: The percentage is bound to be significantly higher in the United States and Great Britain, countries already well ahead of the curve vis-a-vis installed bases for e-readers.