Tuesday, November 23, 2010

The Year in Digital Publishing

From The Literary Platform, an interesting round-up of opinion from industry insiders, such as:

Michael Bhaskar, Digital Publishing Manager, Profile Books:

In the next twelve months the relationship between book content, online content, marketing materials, ad campaigns and experimentation will continue to break down, seeing the development of a new style of work that exists somewhere between them all.

This is material that is at once integral to a book, central to the story or idea, but also apart from it, working as something to draw readers in. This isn’t just an abstract idea of transmedia or the like, but a hard headed marketing calculation in an environment where attention is at a premium."