Friday, November 12, 2010

News Corp.'s Murdoch Predicts Ad Changes for Digital Newspapers

Bloomberg: "'Digital news will look like cable channels with affiliated revenue,' [James, not Rupert] Murdoch said at a media conference in Monaco today. Titles will compete for ad revenue across this market and media buyers will 'make a big commitment' to purchase advertising, rather than making bookings for just a month at a time, he said. News Corp.’s U.K. titles the Times and Sunday Times erected paywalls in July, which reduced the number of readers and advertisers on the sites. Murdoch this month said these newspapers have more than 105,000 paying online customers, and today characterized paying readers as 'more engaged.' ..."