link.me: A Tool to Help Publishers Connect with Readers Through Mobile Devices

PW: "For more than a year, a startup company whose backers include Andrew Barlow, founder of the online competitive intelligence company Hitwise, has been working with HarperCollins to develop and refine a method to help publishers use mobile devices to connect with readers. Started in Australia but with an office in New York, that company, QMCodes, is now hoping to turn its link.me platform into an industry standard. ... "