Friday, October 8, 2010
Frankfurt 2010: Our Digital Future with Evan Schnittman
Interesting interview with Schnittman, the former vice president of corporate and business development at Oxford University Press who in August became Managing Director of Group Sales and Marketing, Print and Digital at Bloomsbury. "I think last year was the final time you'll have heard folks refer to publishing's 'digital future'. We are in the centre of that universe now. There are mature and sophisticated channels of commerce available, as well as an ever-increasing pool of innovation and change. The business models are there and the percentage of sales are staggering, particularly when you consider frontlist. And Google Editions hadn't even launched!"
Labels:
Forecasts,
Frankfurt Book Fair