Study: One in Five People Who Buy Kindle Books from Amazon Don't Own a Kindle Device

LA Times: "When Apple unveiled its iPad in January with its full-color high-resolution glory, many assumed it would be end of story for Amazon.com's Kindle book store and its black-and-white reader. Turns out the iPad has actually helped Amazon. Not only are sales of the Kindle device expected to grow 140% this year to nearly 5 million units from 2009, but digital book sales via the Kindle store are on track to grow 195% to $701 million in 2010, according to Cowen and Co., which released a report Monday on the digital book market. Greasing those book sales are Amazon's Kindle app for iPhone and iPad ..."