Thursday, October 21, 2010

VidLit's Paca Thomas: It Won't be "Bad" if Mainstream Publishers Topple

Carolyn Kellogg - Notes from the ebooks panel at Digital Hollywood | Jacket Copy | Los Angeles Times: "VidLit's Thomas seemed to lean on old publishing tropes, such as saying that young people don't read (one NEA report said they didn't, while a later one said they did). He's been at it for a while -- his company's online video promotions for books pre-date YouTube. It had early successes -- such as its popular video for Little, Brown's 'Yiddish with Dick and Jane' -- for major publishers, but lately has faced a more competitve marketplace. Today, he's warming to the self-publishing market. 'Will it be bad if the whole thing topples?' he asked of mainstream publishers. 'Frankly, I don't think it will be bad.'" And I agree.