Frankfurt 2010: Panel Discussion on the Evolving Impact of eBooks

FutureBook: "The panel agreed that, with ebooks currently accounting for approximately 15% of trade sales in the United States, it no longer made any sense to have a separate strategy for ebooks: digital had instead to be at the heart of a more general publishing strategy. Barnsley suggested that the UK market would follow the US experience (Harper, she said, had budgeted for 3% this year), and predicted that the proportion of ebooks could well reach 50% within five years. (Germany, Schild noted, was currently about three years behind the US, at under 1% of sales, giving German publishers an opportunity to work together to defend their market before the big international players became involved.)"