Wednesday, October 6, 2010

Steven Levy: Kindles in the Tabletized World

Wired: "We can read books on our phones, laptops, and tablets. So why would we throw in a dedicated e-reader like the Kindle when packing our already cramped carry-on bags? As you might expect, CEO Jeff Bezos is happy to supply an answer: angry birds. Let him explain. 'The number one app for the iPad when I checked a couple of days ago was called Angry Birds—a game where you throw birds at pigs and they blow up,' Bezos says. 'The number one thing on the Kindle is Stieg Larsson. It’s a different audience. We’re designing for people who want to read.'"